Organic Search Engine Optimization Case Study: Katherine Lynn Salon

by Dan Wimpari 18. May 2009 22:59

XFX Studio has been doing Organic Search Engine Optimization for a couple of years now, but we have come to perfect our processes recently - resulting in some really great results for our clients!Our most recent client in regard to SEO is Katherine Lynn Salon in Troy, Michigan (www.katherinelynnsalon.com)

Being that the industry and services offered are so widespread, our challenge was to ensure that their specialties are found by everyday users.  We felt that in addition to a specific service (such as waxing), we should also target a specific demographic (such as Troy, MI).  Most people searching for a widely offered service are also going to include the criteria of their geographic location.  The resulting query would be something like "Waxing, Troy, MI".  This way, they are not receiving irrelevent results for waxing in Lake Tahoe.

By the time you read this, the rankings in Google will undoubtedly be different - but below is a list of terms and their corresponding ranking.

Click on each term and it will bring you to the appropriate page in Google showing their site's listing for that term.

Makeup, Troy, MI (ranked #1)

Nioxin, Troy, MI (ranked #1)

Katherine Lynn (ranked #1)

Lisa Marie, Troy, MI (ranked #1)

Americoif, Troy, MI (ranked #1)

Waxing, Michigan (ranked #2)

Paul Mitchell, Troy, MI (ranked #2)

Redken, Troy, MI (ranked #2)

Waxing, Troy, MI (ranked #3)

Make-Up Troy MI (ranked #4)

Hair Stylist, Troy, MI (ranked #5)

Ginger, Troy, MI (ranked #5)

Troy Waxing (ranked #6)

Hair Replacement, Troy, MI (ranked #7)

Salon, Troy, MI (ranked #8)

Hair Salon, Troy, MI (ranked #9)

Troy MI Hair Replacement (ranked #9)

Tara, Troy, MI (ranked #9)

Makeup, Michigan (ranked #10)

Updos, Troy, MI (ranked #10)

Americoif, MI (ranked #10)

American Crew, Troy, MI (ranked #11)

Nioxin, MI (ranked #13)

Hair Replacement, Michigan (ranked #16)

Redken, MI (ranked #17)

TIGI, Troy, MI (ranked #19)

Troy MI Hair Salon (ranked #20)

Colorist, Troy, MI (ranked #20)

Troy Hair Salon (ranked #22)

Hair Styling Troy MI (ranked #23)

 

All the stylists are in within the top 5:

Lisa Marie, Stylist, Troy, MI

Tara, Stylist, Troy, MI

Amy, Stylist, Troy, MI

Jessica, Stylist, Troy, MI

Kelly, Stylist, Troy, MI

Nicole, Stylist, Troy, MI

Natalie, Stylist, Troy, MI

Karen, Stylist, Troy, MI

Patty, Stylist, Troy, MI

Jackie, Stylist, Troy, MI

Laura, Stylist, Troy, MI

Ginger, Stylist, Troy, MI

If your organization would like to see the same type of results, be sure to contact XFX Studio for a quote on this worthwhile SEO service today.  Remember, more traffic means more customers - more customers mean more sales - more sales means a return on your investment (ROI) and ultimately more profits

 

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkList

XFX Studio BLOG

XFX Studio is a full service web development firm whose main objective is to offer custom solutions to businesses of any size looking to achieve a professional web presence and/or corporate identity via web branding.

In addition to informational/brochure websites, XFX Studio provides custom web application developmentservices, allowing our customers to do business with their clients online and/or web-enable their core business processes - resulting in an almost immediate return on investment.

Our clients understand that most often your website gives the first impression to your customers. The value of that first impression, combined with the functionality to allow those customers to do business with you via the web is worth far more than the bottom line on a quote.